The Brewmaster Delhi-Brewing a Happening MixDated: 11 February 2013 | Category: Press releases | Comments: 0
With a tinge of banqueting, The BrewMaster in Delhi is catering to an audience who are increasingly challenging their taste buds.
The Restaurant business is booming in West Delhi. There has been a much needed breakthrough to fill the void in the variety of cuisines, dining or lounging experiences in the region. The West Delhliite is now increasingly challenging his taste buds to even more sophisticated flavors. Adding to this bandwagon of new restaurants that are not just changing but constantly innovating and revamping the palate of the West Delhi is The BrewMaster Delhi.
A microbrewery concept based outlet. The BrewMaster opened its doors in Ludhiana in September 2011 with its flagship restaurant. An initiative of Ludhiana based Humble Hospitality Group, it has become extremely popular in the region with the USP of serving freshly brewed in-house beers without any chemicals to the discerning clients. The first venture of the group in Ludhiana is spread over 10,000 sq ft in a prime retail mall in the city – West End Mall. The micro-brewery is spread across 2.000 sq ft. The outlet has a 96-cover fine dining restaurant – The Mix – with a Teppanyaki grill, a lounge and a night club – Chaos.
As it now sets its footprints in Delhi, The BrewMaster Delhi is looking at replicating the success of Ludhiana in Delhi style and fanfare. The restaurant is cashing in on the spending power of West Delhi. According to Harpreet Singh Chadha, Director, Humble Hospitality Group and Managing Director, “The BrewMaster, West Delhi is the new hub for experimental dining. The other areas of Delhi have become extremely saturated. However, we identified West Delhi as a micro-market within the city. Concept dining as an idea is just gaining ground here. Also, there are no good night-clubs are discotheques in region other than those in the five-star hotel.” Thus, The BrewMaster Delhi is concentrating on the extensive F&B segment along with banqueting and discotheques facilities.
The present Excise Policy of Delhi does not permit micro-breweries. Thus, the restaurant is in a different format, reveals Pankaj Giroti, Chief Executive Director, The BrewMaster. “Here it is offering an innovative multi-cuisine fine diner, serving gourmet recipes from around the nation and the world. To attract the young crowd and nightlife lovers, the venue is also converted into a lounge-cum-discotheques on weekends,” he says. Apart from ‘The Mix’, which is the multi-cuisine fine dinner, and ‘Chaos Lounge-cum-Night Club’, the group is offering its brand ‘Happenings’ with 11,000 sq ft that will cater to banqueting in the region.